Marketing assignments can be challenging because they tend to combine theory and real-world applications. Similar projects where I got stuck were developing a marketing mix or case study analysis. In these situations, I found a few things that really helped me river through it.
Break the Assignment down: Start with the requirements. For SWOT analysis, all you have to do is create a short list of in simple terms: strengths, weaknesses, opportunities, and threats. If it is a case study, identify the business problem and the strategies they used.
Real-World Example: Marketing is everywhere you look. Take brands like Coca-Cola, Amazon, or Apple for inspiration on their marketing strategies. Seeing real lives helps make abstract concepts like the 4Ps (Product, Price, Place, Promotion) clearer.
Consult Online Material: Free courseware and guides from sites such as HubSpot Academy or Coursera on marketing topics will do wonders to crystallize concepts such as target audience segmentation and branding strategies.
When one finds oneself pressed for time or in need of professional input, hiring a younger tutor or consulting an online expert in marketing is often an effective solution. They can be involved in a step-by-step way to help boost your SWOT analysis, positioning strategies, or even your case studies.
Just keep in mind, marketing is really about understanding your audience and coming up with the strategies that work best to reach them. Structure your thoughts, keep it short and simple, and, lastly, don't stress too much. A little help will do wonders towards making your assignment shine!